There is a carpet company that advertises on TV with the "deal" that if you buy one room of carpet, you will get two rooms free. Do you believe you get two free?
How about if you order something now, all you pay is shipping and handling. That’s right, the product is free.
How many times do you hear, if you buy one you get one free. Or, if you buy a room of furniture, you get a "free" giant screen TV.
Americans are gullible. They like to get something free. At the beauty saloon where I get my monthly haircut, they give you a card. When you have paid for three haircuts, you get the fourth one free. I explained to my hair cutter that if I paid a lesser amount for each haircut, she would make more money over four hair cuts. She agreed and I don’t have to keep up with a stupid card. She offered the same idea to another one of her customers, explaining that he would pay less and she would get more. He turned her down. He likes getting the free one.
I could go on and on about not getting one free - certainly not two free if you buy one. Are people so naive they don’t realize that the cost of all the products or services are covered by the merchant? Apparently not.
Write it down. There’s no such thing as a free lunch.
PMO
©2011
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