According to an AP story in the daily dribble, Syracuse, New York is entertaining the idea of selling advertsing on the police cars. As is pointed out in the story, police have suffered donut jokes for years, but what will happen if they start driving mobile billboards?
I realize that the economy is bad, but can this really be the answer? We already have municipal stadiums with "naming rights." In "Big D" and other cities, the city owned transit system is plastered with ads on buses and trains. Where are we headed? Is the next step ads on city limit signs? I can see it now, "Welcome to Cleveland - brought to you by Charmin."
What kind of person reads ads on city vehicles? My best guess is someone that is "really" bored.
Okay, if we must, let's put banners or bumper stickers on police cars. But, if we are going to do it, let's get some attention.
I can visualize it. A Syracuse police cruiser with Viagra plastered across the hood and back.
That would put a whole new meaning to "Protect and Serve."
PMO
©2011
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