I have three printers for my computers at my castle. At least one of them is ancient by today’s technology standards - more than a week old. They all work well and do what I need them to do. Until they run out of ink.
Two of the printers are lasers and one has those dang ink jets. It really doesn’t matter which one you have to replace the ink for, it cost more than the printer. Of course the ink jets don’t last as long and require multiple color cartridges. Therefore, to replace the set really sets my checkbook back.
So, I have a new marketing plan for printer manufacturers. ‘If you buy the ink, we’ll throw in the printer for free.’
At least that way, we’ll think we’re getting a good deal.
PMO
©2011
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