Since I don’t charge for all my wonderful advice, I offer another tidbit for those that work in business. That would be you if you have a job. There are lots of reasons customers use a product or service. And, there are lots of reasons that customers don’t.
The problem with customers is that they are human. Humans don’t talk much about a really good product or service. It doesn’t matter how many things you do right. You will be remembered by what you did wrong. And, humans like to talk about how they were wronged.
Don’t believe me? Just ask someone if they can recommend a product or service. Usually the answer is "I don’t know" or maybe you’ll get one suggestion. Then, without any questions, they will tell you who or what not to use.
It’s true. A million "atta-boy’s" can be erased with one "all shucks."
PMO
©2013
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