Black Friday, Cyber Monday and coming soon, the alluring after Christmas sales draw millions to shop and spend. What is it about a sale? Everyone I know, including me, likes to brag about a bargain they got. The question is, "was it really a bargain?"
Back in the stone age, my friend Willie owned a hardware store in the tiny Texas town where I grew up. Not only did he sell hardware, but he offered a variety of other things, including toys. During the month of December he would really stock up on toys.
Just visiting with him one day about the middle of December he told me about the toy trucks he had placed in a large plastic basket in the middle of the store. He placed them there so everyone that came in would see them. The price was $1 so they would sell quickly. I told you this happened in the stone age. He didn’t sell a single one the first two weeks. So, he put them on sale. He made a sign and placed it on the basket, 2 for $5. There were only two left in the basket the day I was there.
Think about the toy trucks next time you get a ‘real deal.’
PMO
©2013
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