I read today on Newsmax.com that a presidential candidate must have a nice smile to win. The article stated that communications consultant Jon Kraushar maintains that history shows winners are those whose smile conveys a positive message.
Kraushar cited research by UCLA Professor Albert Mehrabian indicating that non-verbal communication can be more important than what is actually said. One of the examples given was Ronald Regan’s smile and sparkling eyes.
This should be no surprise, because most Americans only see and/or hear a candidate on a television commercial. They don’t know the issues, but that man or woman has a nice smile. It’s all a part of body language.
I have been to a horse racing track twice in my lifetime. Both times it was connected to a work activity. Without realizing it, I used the smile theory to pick my two $2 bets - one at each visit. Other people had no more idea than I did about picking a horse. When they asked me, "how do you know which one to pick?" I replied, "just pick one with a nice smile." I lost four dollars.
So much for that idea.
PMO
©2011
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