Back in the day - about a million years ago - television was free. All you had to do was buy a set and put up an antenna. Slowly but surely, cable came and offered more channels and better quality at a reasonable price. Then satellite came along and offered service where ever one wanted. You didn’t have to be near a cable service. The price was slightly higher, but there were more channels. Fast forward to today and things have changed dramatically.
Cable TV and satellite now offer hundreds of channels at ridiculous prices. And, I might mention that most of the channels are audio, not video. The monthly rental fees for equipment and other fees and taxes now drive the cost of TV service up to over $100 or more per month. If you are old like me and only watch televison a couple of hours per day, and only a few channels, it is a major rip off. Yes, I could go back to an antenna, but in this area, that is not an option.
The point is that cable and satellite are struggling as more and more people are switching to streaming on the internet, because that is where the next generation lives.
If these services want to survive, they need to adjust to select TV, a plan where you get select channels and pay a fair monthly fee that is fixed without constant price increases.
How long before they realize that? Probably never.
Until it’s too late.
PMO
©2015
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